31. Occupancies : A percentage indicating the
number of bed nights sold (compared number available) in a hotel, resort, motel
or destination.
32. Icon : A facility or landmark which
is visually synonymous with a destination.
33. Fulfillment : Servicing consumers and trade
who request information as a result of advertising or promotional programs.
34. Discounted Fare :
Negotiated air fare for convention, trade show, meeting, group and corporate
travel.
35. Destination Marketing Organization :
Local tourism marketing organizations, such as convention and visitors bureaus
or chambers of commerce.
36. Frequency : The number of times an
advertisement appears during a given campaign.
37. Chambers of Commerce :
Typically, a chamber of commerce will specialize in local economic development
that can be include tourism promotion.
38. Buyer : A member of the travel trade
who reserves room blocks from accommodations or coordinates the development of
a travel product.
39. Motorcoach : Deluxe equipment used by most
tour operators in group tour programs. Amenities include reclining seats,
bathrooms, air conditioning, good lighting and refreshment availability.
40. Rooms blocks : Several rooms held for a
group.
