Friday, April 18, 2014

Paper of The Communication Business



Interpersonal Communication
Basic Principles of Interpersonal Communication


Thirty years ago, a businessperson was generally hired on the basis of technical skills.  Since then, the world’s economy has moved toward service-oriented, information-focused businesses that are increasingly organized in teams.  Now, Fortune 500 companies name strong interpersonal, communication and team skills as the most important criteria for success in management positions (Buckley, Peach, & Weitzel, 1989; Kane, 1993), and employers consistently name interpersonal communication skills as crucial for success on the job (Maes, Weldy, & Icenogle, 1997).

Businesspeople often contrast the “soft” interpersonal skills with analytical problem solving skills, but managers are starting to discover that an ability to learn and grow in the job is limited by an inability to “empathize or cope with the emotional reactions of others that naturally occur” in the workplace (Paul, 1967).  Furthermore, the typical business organization is not an easy place to maintain interpersonal relationships.  The diversity of communication styles and cultural expectations, the lack of time to develop relationships, and the heavy reliance on written or electronic forms of communication are all antithetical to the ways in which human beings traditionally create and maintain relationships.

Sometimes people use the term “interpersonal communication” in order to differentiate face-to-face interaction from written or electronic messages.  In other cases, people discuss “interpersonal communication” as though it referred exclusively to personal relationships with family members, friends or coworkers, thus distinguishing them from “work” relationships that are perceived to be somehow different.  Neither of these characterizations quite captures the complexity of interpersonal communication within a business setting.

As one communication text puts it, “interpersonal communication occurs not when you simply interact with someone, but when you treat the other person as a unique human being” (Beebe, Beebe, & Redmond, 2002).  From this perspective, interpersonal communication can occur in writing or by email, as well as in a face-to-face setting.  Further, even total strangers who interact with each other respectfully could be said to be communicating interpersonally even though the topic of conversation might be trite or task related.    In short, interpersonal communication is more about the content and character of the exchange than about the mechanics of how it happens or with whom.  The successful member of a business organization will display a range of interpersonal skills whenever he or she uses communication to maintain relationships, share tacit knowledge, or exchange information about emotions, values and motivations. 

Understand how interpersonal skill functions to create an effective business organization.

People Skills in the Effective Organization

In a family or friendship relationship, the primary role of communication can be simply to create and maintain that specific relationship.  In a business environment, each interpersonal relationship exists within a complex network of interrelated relationships.  As a result, the ability to communicate interpersonally—that is, with people as people—becomes a foundational skill for virtually any other organizational activity.


Building Trust

No organization can continue to perform tasks productively unless its members have a basic trust in each others’ capabilities and motivations to continue to act cooperatively.  It is the ability of individuals to achieve interdependence that creates organization.  Getting work done requires an endless series of complex collaborations, and spending time and energy wondering whether others will do their part can create serious obstructions to productivity.   Success depends on each member’s ability to trust others to do their own parts of the job, to support the company’s goals and objectives and to maintain an environment in which problems can be resolved in a quick and effective manner.  Organizational success, therefore, is often found to be related to an ability to build trusting relationships (Cooper, 1997).

Trust is built on part experience with an individual—or with other individuals who seem to be “like this one.”  If I have seen a coworker complete his sections of the design drawings on every job we’ve ever done before, I will probably trust him to do the same on this job.  I have somewhat less reason to trust a new co-worker, of course, so I will have to make some choices.  I might trust whoever hired her to make a good decision, again, based on the staff’s performance at hiring folks in the past.  I might trust her credentials, which she has hung on the wall.  I might trust her to be pretty much like all the rest of the people from her college or home town or ethnic group or gender with whom I have worked with in the past.  Of course, I might decide not to trust her, and find ways to check on the quality and quantity of her work—perhaps discretely but possibly in an annoying, overbearing or antagonistic way.

An important part of interpersonal skill then, is to provide reasons for others to trust you, and to accurately and effectively insure that you can trust others.  The reliability of a person’s previous work is, of course, the best and most straightforward indicator, but when that is not available we call on a host of verbal and non-verbal methods to gauge the trustworthiness of our colleagues.
    Consistency: trust is created by acting in more or less the same way all the time.  An “even” temper, a “steady” work pace, a “predictable” response or a “uniform” style of dress are all signals that the same behavior will keep on occurring in the future.

    Communication: trust is easier to maintain when interruptions, failures or changes are communicated to others before they are surprised by them.  Change is inevitable, but when communication is used to provide a warning, the change need not create unpredictability as well.

    Commonality: since we always tend to trust those who are like those we’ve already learned to trust, a person can earn trust by displaying those commonalities.  Rather than dwell on your degree from a different university or the ethnic diversity of the staff, focus on finding the things you all have in common.

    Cooperation: Understand that however good your own intentions might be, a trial period is necessary.  Good natured cooperation with those who want to keep an eye on your work will create trust in two ways: you allow others to verify the quality of your work and you acknowledge the interdependence that is the basis for a trusting relationship in the future.